On April 20, Apple held its spring event, which has already become a tradition. This is the first batch of Apple announcements in 2021, and the fans did not disappoint. We were shown the most powerful iMac computers, tablets of the future and an updated iPhone. And soon one long-awaited device will go on sale, the release of which definitely no one expected. Let’s see what Apple will please its fans this year.
The main news of the conference was the appearance of iMac computers based on the M1 processor, a chip created by Apple. She is proud of its power, and users liked the novelty. For example, demanding programs, such as Final Cut Pro, it runs without difficulty.
The computer will have the same 1080p webcam as the 2020 model and studio-quality microphones. What the iMac won’t have is the ability to add a nano-coating to the screen. It was it that reduced the number of reflections and glare, which was great for office work.
But this is not at all what brought the new “poppies” to the headlines of many publications. Much more users were impressed by the super-thin screen and a large selection of colors. There are seven of them: white (for lovers of the classics), menthol, red, orange, yellow, blue and purple. The thickness of the case is only 11.5 mm. In general, according to company representatives, due to the fact that the new processor heats up less than Intel, it was possible to reduce the size of the computer by 50%, and increase the monitor to 24 inches.
The base model has 256 GB of SSD storage and 8 GB of RAM. The cost of iMac will be standard — the same as the previous model: from 130 thousand rubles for pre-order from April 30.
The colorful new iMacs will also come with accessories in the same color. These are Magic Keyboard and Magic Mouse.
TouchID appeared on the keyboard, the same fingerprint scanner as it used to be on the iPhone. And you can also buy a Magic Trackpad, also the same color as your computer. Only the appearance has changed, otherwise it is still the same panel that Macbook users love.
Smartphones and tablets
iPad Pro (2021)
Officially announced a new model of the most popular tablet. It has changed quite a lot, and, most importantly, it has an M1 chip. This means that the iPad will become even more powerful and faster. The screen of the large version of the tablet will now be 12.9 inches, and the Liquid Retina XDR display technology will be improved: the brightness will be 1600 nits, the contrast ratio will be 1000000:1, the screen refresh rate will be 120 Hz. The screen resolution will become 2732 x 2048.
The 11-inch version promises more modest specifications: a 600-nit LED display with a resolution of 2388 x 1668. But the design of the tablet has not changed much, although the older iPad Pro model is slightly thicker than its predecessor.
The tablet has a dual camera: the main one is 12 MP (f / 1.8 aperture), the wide-angle one is 10 MP (f / 2.4). The front camera is also wide-angle (12 MP, f / 2.2), it has a 122-degree viewing angle.
As always, Apple promises a whole day of tablet operation, although it does not name exact numbers. Both models — both 11- and 12.9‑inch — will be available with SSD memory from 128 GB to 2 TB. The iPad Pro will go on sale in May, with pre-orders starting April 30th.
iPhone 12 in a new color
There is still a long time before the announcement of the next iPhone model, usually they go on sale by the winter holidays. But for lovers of diversity, Apple has “packed” its smartphones in a new color — lilac. It will only be available on the iPhone 12 and 12 mini models and will go on sale April 30th. The changes in the smartphone are purely visual, but you can expect a much larger selection of shades for the next generation of iPhone.
Apple TV 4K (2021)
No Apple event is complete without mentioning Apple TV. The version of the set-top box presented at the presentation is the 6th generation with a new remote control with Siri. It will also have a state-of-the-art processor with support for high frame rates. Like other products, Apple TV will go on sale in May.
The prefix works on the A12 processor, the same as in the iPhone XS and iPad versions of last year. Dolby Atmos and Dolby Vision HDR are built in, just like the previous model. AirPlay will also be available to users for broadcasting from other devices on iOS and Apple HomeKit for a smart home.
Perhaps the most interesting feature is the automatic color balance adjustment through the iPhone. Of course, I mean modern models. According to company representatives, it is enough to point the smartphone at the TV screen and wait a bit for the result.
Apple TV 4K also has game functions: with the Apple Arcade application, various games will be available to the user, and Xbox and PlayStation controllers can also be connected to the set-top box.
As always there will be a version with 32 GB of memory and 64 GB, the cost of goods will not change.
If you don’t want to replace the entire set-top box, you can simply buy a new remote with Siri. It will be sold separately. The remote is made of aluminum, and the Siri button is located on the side. To scroll through the video, you can use scrolling on a special button.
In addition to the long-awaited new products, the company introduced another fun addition — AirTags. These devices have been talked about for a long time, but they were considered a bike, so the announcement from Apple came as a surprise to many.
AirTags are small trackers that can be attached to keys, wallets and other things that you are afraid of losing. Through the Find My application, you can give a signal and the device will respond. This device costs $29.
By design, AirTag is plastic in the form of a tablet, with a metal socket. That’s where all the filling is hidden. The device is not afraid of water, although it does not have an official protection rating. According to Apple, such an AirTag lasts about a year, but the battery can be changed.
In addition to all the announced devices, the company introduced updates to its Apple Card credit cards and announced the second season of the successful Apple TV series Ted Lasso. In general, there were a lot of announcements — fans of the brand have something to look forward to. There will definitely be enough new products to make it to the autumn releases.