How to promote Tik Tok and enable monetization | Articles | Photo, video, optics

Accord­ing to recent stud­ies, the size of the active Tik Tok audi­ence in Rus­sia is more than 40 mil­lion authors, and in the world — more than 1 bil­lion. The social net­work is devel­op­ing rapid­ly, here you can still pro­mote your blog and start mon­e­tiz­ing it. How? We col­lect­ed tips for pro­mot­ing on Tik Tok, and talked about every­thing in this mate­r­i­al.

Tik Tok is the third most pop­u­lar social net­work in Rus­sia (accord­ing to the results of 2021). Pho­to: tg-tt.ru

What is Tik Tok?
Real tips on how to pro­mote Tik Tok and like the plat­form
New account
Uni­form style and theme
10 videos to start
No need to delete old videos
Best post­ing time
Live broad­casts sev­er­al times a week
Tips for users to pro­mote Tik Tok and get fol­low­ers
Cap­ture trends right away
Own chip
Video Series
spe­cial effects
Tricks that blog­gers use
Recipe for Tik Tok pop­u­lar­i­ty
Tik Tok Mon­e­ti­za­tion 2022
Pro­mote your per­son­al brand or your busi­ness
Adver­tis­ing
Part­ner­ship pro­grams
Mon­e­ti­za­tion on live broad­casts
Man­ag­ing oth­er peo­ple’s accounts

What is Tik Tok?

The social net­work, which appeared in 2015, quick­ly became pop­u­lar. 850 mil­lion peo­ple use it every day. The appli­ca­tion allows you to post short videos (15–60 sec­onds) and share them with the audi­ence.

On Tik­Tok, you can post videos for enter­tain­ment, fol­low the work of oth­er peo­ple, and even earn mon­ey. If you want to pro­mote your Tik Tok, it is bet­ter to stick to proven pro­mo­tion strate­gies, and not act ran­dom­ly.

In Tik­Tok, you can not only share inter­est­ing con­tent, but also earn mon­ey. Pho­to: vtoptiktok.ru

Tips for pro­mo­tion on Tik Tok: It is bet­ter to con­nect a busi­ness account. It’s free, you don’t need to give the app addi­tion­al per­mis­sions. But what is such an account for? The main dif­fer­ence from a reg­u­lar account is that you can add your web­site and com­pa­ny email address.

What else does he give? Accu­rate ana­lyt­ics, which is not in the reg­u­lar ver­sion:

• total and aver­age time, num­ber of views;
• the num­ber of likes and com­ments;
• the num­ber of new sub­scribers, from which regions they are;
• What time is the most active audi­ence?
• which videos are the most pop­u­lar.

And this is nec­es­sary for work­ing with the audi­ence. If a per­son does not plan to make mon­ey on Tik­Tok and pro­mote his brand, he does not need these addi­tion­al fea­tures.

How to switch to a busi­ness account:

• go to “Pro­file”, select three stripes in the upper right cor­ner;
• in the menu that opens, select “Man­age your account”;
• select “Switch to busi­ness account”;
• then a descrip­tion of all the ben­e­fits of the busi­ness ver­sion will appear on the screen;
• on the next page, you need to select the cat­e­go­ry to which the account best belongs;
• then the appli­ca­tion offers to change the pro­file. You can add a descrip­tion, Insta­gram pages, and a YouTube chan­nel.

Instruc­tions for enabling a busi­ness account. Author’s illus­tra­tion

Set­ting up a busi­ness account. Author’s illus­tra­tion

Real tips on how to promote Tik Tok and like the platform

New account

Have you been watch­ing Tik Toki for a long time? Spin­ning it is a bad idea. The algo­rithm already knows it and has deter­mined that videos from it are rarely down­loaded or not down­loaded at all. There­fore, new videos will not receive many views. To pro­mote on the plat­form, you need to cre­ate a new account.

Uniform style and theme

The main mis­take of novice blog­gers is that they want to cov­er all top­ics. But if every­thing is mixed in one account (and trends, and dances, and unpack­ing of goods, etc.), then the algo­rithm does not under­stand who to show it to. And no, he will not start show­ing the account to every­one in a row. And most like­ly, it will stop show­ing it at all.

There­fore, you need to choose your direc­tion and work in it. At the same time, you can eas­i­ly stay in trend — shoot videos in your sub­ject, but to pop­u­lar tunes.

An impor­tant point: the audi­ence on Tik­Tok loves when it is imme­di­ate­ly clear what the video is about. There­fore, it is bet­ter to imme­di­ate­ly add a title to the cov­er.

There are inscrip­tions on the cov­ers of the con­fec­tion­er @ekkolosova (it’s clear what the video is about), and her image is always rec­og­niz­able thanks to iden­ti­cal make­up and out­fits. Pho­to: tiktok.com/@ekkolosova

10 videos to start

The first 5 videos post­ed on a new account are shown to the max­i­mum num­ber of peo­ple. For what? To under­stand who is inter­est­ed in this con­tent.

A blog­ger should have time to shoot new videos. There­fore, we rec­om­mend remov­ing them with a small mar­gin. You don’t need to fill every­thing at once. It is bet­ter to do this reg­u­lar­ly, with the same fre­quen­cy.

Advice: No need to slow down. If the first 10 videos were released every 2 days, and then start­ed once a week, the cov­er­age will drop sharply.

No need to delete old videos

If the video did not seem as suc­cess­ful as we would like, it is bet­ter not to delete it, but to make it pri­vate. Why is it bet­ter not to delete? There is no clear and unam­bigu­ous answer. But if you delete unsuc­cess­ful videos, then the risk of get­ting a shad­ow­ban increas­es. Tik Tok does­n’t like delet­ing videos.
You can remove a video from the list of vis­i­ble ones by chang­ing the pri­va­cy to “Only vis­i­ble to me.”

Best posting time

With a busi­ness account, it is pos­si­ble to ana­lyze the audi­ence, the num­ber of views per day, week, month. Tik­Tok itself will tell you when sub­scribers are most active and when you need to upload a video. It is bet­ter to heed the advice of the appli­ca­tion and post at a time when the audi­ence is most active.

This means:

• more peo­ple will respond to the video;
• the sys­tem will mark that peo­ple like the video, that they are watch­ing it;
• and show the video to even more peo­ple.

Impor­tant: Tik Tok time is in UTC+0. This means that it is stan­dard, Coor­di­nat­ed Uni­ver­sal Time. To under­stand how much it is in your time zone, you need to use a time zone map.

Map of time zones of the world. Pho­to: mbdoudskolokolchik.ru

For exam­ple: the time of the great­est activ­i­ty of the audi­ence in Tik­Tok from 12:00 to 15:00 UTC+0. And the blog­ger lives in Perm, where UTC+5. So the time needs to be con­vert­ed. And from 12:00 it turns out 17:00, and from 15:00 — 20:00.

Live broadcasts several times a week

Live broad­cast is a great oppor­tu­ni­ty to stir up the audi­ence. Blog­gers rec­om­mend com­mu­ni­cat­ing with sub­scribers 2–3 times a week. Of course, it’s bet­ter to choose the top­ic of the broad­cast in advance and build com­mu­ni­ca­tion in such a way that peo­ple would be inter­est­ed in lis­ten­ing. The only neg­a­tive is that this fea­ture is avail­able after reach­ing 1,000 sub­scribers.

Tips for users to promote Tik Tok and get followers

Capture trends right away

The main thing is not to break the rule — trends should not stand out from the con­cept of the chan­nel. If the chan­nel talks about food, you don’t need to shoot trends about cars. But the #fam­i­ly­dish trend (with a descrip­tion of your favorite lunch dish) is per­fect. And do not put off shoot­ing a trend­ing video, the soon­er it hits the net­work, the high­er the like­li­hood that there will be a lot of cov­er­age.

Where to find pop­u­lar chal­lenges? You need to enter the “Inter­est­ing” tab (Mag­ni­fy­ing glass icon on the bot­tom pan­el). Here the social net­work col­lects pop­u­lar hash­tags and chal­lenges that are now in trend.

Own chip

The same type of videos that fill the plat­form are less and less inter­est­ing to users. If this is 20 videos about how to cut onions, the user will quick­ly flip through it. But if this is the first video on how to “DO NOT” cut onions, then the feed will sur­prise and the user will linger to watch it.

It is impor­tant for a novice blog­ger to stand out and be remem­bered. An image can be remem­bered (a bright wig, the same clothes) or a per­son­al back­ground with a spe­cial fea­ture.

Fans of Tox­in­ha will imme­di­ate­ly rec­og­nize her by: a typ­i­cal make-up and hair­style, a room. Pho­to: tiktok.com/@tarakasha.dasha

Video Series

If there is a cool idea, a sto­ry, it is not nec­es­sary to tell it all at once in one video. If the qual­i­ty does not suf­fer, it is bet­ter to stretch it over 2–3 episodes. Then peo­ple inter­est­ed in con­tin­u­ing will def­i­nite­ly sub­scribe.

special effects

The audi­ence in Tik­Tok loves to be sur­prised, delight­ed and does not like bore­dom and monot­o­ny at all. A dynam­ic video shot with a good cam­era, with spe­cial effects, is a guar­an­tee that peo­ple will pay atten­tion to it.

On Tik Tok, any­one can become a spe­cial effects mas­ter. Pho­to: tiktok.com/@vidos_lidos

Tricks that bloggers use

one. Intrigue at the begin­ning of the video — if the user watch­es the video for 3+ sec­onds, the algo­rithm regards it as inter­est­ing. So it will show up more often.

2. Phrase “Use this sound” — you can make a video to a cer­tain melody and tell the audi­ence to also shoot videos to it and “use this sound” (or sign it under the video). The plat­form takes into account that it was this video that prompt­ed the user to click on the audio track, to watch oth­er videos with this sound. So, it is cool, cool and you need to show it to more peo­ple.

3. Life hacks with the phrase “Watch to the end” — at the end of the video, the user should see some kind of wow effect. Sur­pris­ing­ly, this phrase real­ly works.

four. Broad­cast good mood. Peo­ple go to social net­works for emo­tions, enter­tain­ment and joy. Sad­ness, sad­ness and despon­den­cy are enough for them in life. The more bright, inter­est­ing, fun­ny con­tent a chan­nel broad­casts, the more loy­al peo­ple are to it.

5. The more peo­ple on the video, the more inter­est­ing it is for the audi­ence.. Where did this phe­nom­e­non come from? Who knows, but top blog­gers are sure that it works and there­fore they often shoot joint videos.

Young tik tok­ers shoot con­tent togeth­er. Pho­to: i.ytimg.com

Recipe for Tik Tok popularity

The guar­an­tee of fail­ure is to shoot slow, mea­sured videos with sad music and monot­o­nous­ly talk about bor­ing things with a bad cam­era.

Recipe for suc­cess:

– a good cam­era (here you can see the rat­ing of the best cam­era phones 2021);

— addi­tion­al equip­ment for shoot­ing (tri­pod, LED lamp or oth­er light source, micro­phone, back­ground) — peo­ple love a beau­ti­ful pic­ture. And with­out the exposed light, good sound, the video will not be very “tasty”;

– a well-thought-out con­cept (theme, clear cov­er design, image, mem­o­rable loca­tion or back­ground) – so that every user who has watched at least one video remem­bers some dis­tin­guish­ing fea­ture of a blog­ger;

— con­tent plan (10 videos to start + ideas for the next videos) — to upload them at the first time;

– a good script for a video (clear, under­stand­able, with an out­set, a cli­max and a con­clu­sion) – users love under­stand­able con­tent. In an inter­est­ing and dynam­ic for­mat, you can talk about almost every­thing in the world;

– fig­ure out how to shoot a trendy ver­ti­cal video: use spe­cial effects, tag pop­u­lar peo­ple, use trendy tunes, par­tic­i­pate in chal­lenges, reg­u­lar­ly arrange live broad­casts and active­ly com­mu­ni­cate with sub­scribers.

The video must be cool: with good sound, pic­ture, oth­er­wise it will not attract peo­ple. Pho­to: salat.zahav.ru

Tik Tok Monetization 2022

There are 5 ways to make mon­ey on social media. But we note right away that for the CIS there is no usu­al mon­e­ti­za­tion here, as in Yandex.Zen or on YouTube, where any author receives mon­ey sim­ply for view­ing con­tent.

How to enable mon­e­ti­za­tion for views in Tik Tok? This mod­el has been test­ed since 2020. There is a cre­ator sup­port fund (Tik­Tok Cre­ator Fund), which pays out about $20 for 1 mil­lion views. But it works only in the USA, Great Britain, Ger­many, Italy, France, Spain.

In Rus­sia there is an ana­logue of such a pro­gram. This is the Inspir­ing Cre­ators Fund with a bud­get of 100 mil­lion rubles. But only those authors who pass the selec­tion can receive pay­ments from the fund. To do this, you need to be over 18 years old, post at least 30 videos in 2 months, and the min­i­mum total num­ber of views must be at least 900,000. If the author feels that he fits the para­me­ters, he can apply to the Tal­ent Devel­op­ment Pro­gram. If he pass­es the qual­i­fy­ing round and joins the team, he will be able to receive up to 30,000 rubles per month. This amount con­sists of:

• basic pay­ment (0–9 videos per month — 0 rubles, 10–14 — 10,000 rubles, 15+ — 15,000 rubles);
• bonus­es for views (from 5,000 for 2 mil­lion views this month);
• bonus for long videos (1,000 rubles) bonus for live broad­casts (from 5 per month — reward from 5,000 rubles).

The amount of rewards is valid at the time of writ­ing. It is real­is­tic to receive such mon­ey and such audi­ence cov­er­age if the author is already a very pop­u­lar blog­ger.

But there are oth­er ways to make mon­ey on Tik Tok.

Promote your personal brand or your business

How does this kind of mon­e­ti­za­tion work on Tik Tok? This method will allow you to recruit an exten­sive audi­ence, from which a pool of clients is formed. For exam­ple, if it is a lawyer account, sub­scribers can apply for paid online or face-to-face con­sul­ta­tions.

If the account is a jew­el­ry store, he can redi­rect sub­scribers to his web­site to make pur­chas­es. If the blog is devel­oped by an opin­ion leader, as soon as it becomes pop­u­lar, he will be able to sell merch (goods with his own sym­bols), ser­vices (he can be con­tact­ed via the spec­i­fied mail or web­site and start coop­er­a­tion). The author can indi­cate his Patre­on or col­lect dona­tions (vol­un­tary dona­tions) through anoth­er site designed for this.

For exam­ple, @catherine.projewelry has pro­mot­ed her account and is now a sought-after expert. Pho­to: tiktok.com/@catherine.projewelry

Advertising

Col­lab­o­ra­tion with brands, adver­tis­ing of oth­er chan­nels. This way of earn­ing, like the pre­vi­ous one, will bring sig­nif­i­cant income only after the account becomes pop­u­lar.

Can you make mon­ey from adver­tis­ing? Accord­ing to jour­nal­ists, pop­u­lar blog­gers receive from $400 for one adver­tise­ment.

But what about less pop­u­lar blog­gers? They can also adver­tise: store accounts, lit­tle-known brands, emerg­ing authors. On aver­age, the price for one place­ment starts from 1,000 rubles.

Partnership programs

AliEx­press, ebay, iHerb, Avi­asales and oth­er large com­pa­nies offer par­tic­i­pa­tion in affil­i­ate pro­grams. The author can post links pro­vid­ed by plat­form rep­re­sen­ta­tives.

And for every sale made through the refer­ral link, the adver­tis­ing account receives a per­cent­age. Its size depends on the cat­e­go­ry of goods, its price and oth­er fac­tors.

Where can I get a refer­ral link?

It all depends on the ser­vice. For exam­ple, Can­va (a ser­vice for design­ers, SMM spe­cial­ists) offers to apply to join the affil­i­ate pro­gram. Appli­ca­tions are con­sid­ered up to three days. And on AliEx­press, you can get an affil­i­ate link in your per­son­al account. In the “Invite a friend” → “Tools” sec­tion, you can get a refer­ral link to the main ePN Cash­back.

You can get a per­son­al link to a spe­cif­ic store or com­pa­ny by con­tact­ing them direct­ly and agree­ing on the terms of coop­er­a­tion.

Monetization on live broadcasts

How to enable such mon­e­ti­za­tion in Tik Tok? It is avail­able auto­mat­i­cal­ly if the account has more than 1000 users. If what peo­ple like is hap­pen­ing live, they send the inter­nal cur­ren­cy — stick­ers. Any­one can buy coins on Tik Tok (for real mon­ey), exchange them for stick­ers and give them to authors. For each donat­ed stick­er, you can get 80% of its price. After the gifts are cred­it­ed to the pre­sen­ter’s account, the social net­work con­verts them into dia­monds and saves them on the author’s wal­let.

How to make such mon­e­ti­za­tion in Tik Tok:

• share use­ful things;
• com­plete tasks for dona­tions. For exam­ple, “For 100 coins I will sing a song”;
• respond to a poll for stick­ers, etc.

To see how much mon­ey is in the account, you need:

• go to Set­tings (three bars in the upper right cor­ner);
• choose Wal­let.

The bal­ance is dis­played here, you can replen­ish your wal­let, see your gifts for broad­casts. In the same menu, you can with­draw mon­ey. To do this, you need to have at least $ 100 in your account and a Pay­Pal account. From it you can already trans­fer mon­ey to a reg­u­lar bank card.

You can earn direct­ly on live broad­casts. The main thing is that sat­is­fied view­ers send paid stick­ers to the author. Pho­to: tiktok.com/@__vika11.11.20__

Managing other people’s accounts

To do this, you need to suc­cess­ful­ly pro­mote your account or know the secrets of SMM. Then peo­ple will be will­ing to seek paid advice on main­tain­ing an account or com­plete­ly trans­fer it for main­te­nance (for a fee).

These help­ful tips for new­bies to Tik Tok will help you grow your per­son­al blog. And we wish you pro­fes­sion­al suc­cess!