The first instant camera was released in 1948 and became a real sensation all over the world. Every year and every new model, instant cameras are gaining more and more popularity, but the rapidly developing segment of digital photography almost ousted instant photos from the market and in 2008 the company Polaroid was declared bankrupt.
January 2009 Polaroid returned to the market determined to revive the love and popularity of instant photography. In 2010, the famous singer Lady Gaga was invited to the post of creative director in the company, and already in 2011 the first products created with the participation of the singer were presented: the Polaroid Gray Label line, which included such products as an instant printer, a digital instant camera and glasses.
To date, the range Polaroid in Russia it is represented by three main areas: glasses, instant cameras and action cameras for sports and tourism. In this review, we will take a closer look at modern instant cameras from the legendary American company.
The PIC 300 is a direct successor to the Polaroid 600 series instant cameras popular in the 80s and 90s of the 20th century, it is a completely analog camera.
The design of the PIC300 is bright and unusual, available in 4 colors and 2 basic combinations: blue or black with gray trim and red or purple with white trim.
The camera runs on four AA batteries, but batteries of the appropriate type can also be used. If the Polaroid 600 printed square pictures 90x110 mm in size, with a print field of 75x80 mm, then the PIC300 prints pictures in a smaller size, they turn out almost like business cards: the size of the entire picture is only 53x86 mm, and the print field is 45x60 mm. But such a photo is convenient to carry with you.
The PIC300’s lens focal length ranges from 60mm to infinity, so it’s suitable for most scenes. The camera is equipped with a flash and has several modes for shooting: sunny weather, cloudy, indoors, in daylight. Once you’ve taken a photo, it will print within 45 seconds and will develop in about a minute or two after printing. But the photo will acquire full saturation and clarity in 5 minutes.
An analog snapshot from the PIC300 has a special atmosphere, warmth and tenderness that is inaccessible to modern technology.
Cartridges for PIC300 are now available for 10 and 20 frames. Polaroid PIC300 is a good gift for a teenager or a child, although the magic of instant photography will not leave indifferent even an adult.
This model is already digital, but it has the ability to print snapshots, or rather, you yourself can choose which pictures you want to print.
The camera has a CMOS matrix with a physical size of 1/3.2” and a resolution of 5 MP. There is a built-in flash and the possibility of macro photography. The focal length of the lens (in 35mm equivalent) is 46mm.
Z2300 does not have the ability to manually adjust the shutter speed and aperture, burst mode. The camera shoots video with sound in maximum quality 1280x720 and 30 frames per second. There is a tripod socket, support for microSD memory cards.
The Polaroid Z2300 has a 3 inch LCD screen which makes it easy to view the photos you have taken and edit them before printing. For photo editing, there are not only all kinds of filters, but also funny frames, among which, of course, there is a white rectangular frame — the hallmark of any Polaroid. And if you want, you can print a black and white photo or sepia.
The printer in this model is already noticeably different from previous instant machines, the technology is similar, but different. The Z2300 uses ZINK printing technology, the essence of which is that the ink for printing is already inside special paper, and not bulky cartridges are inserted into the camera, but simply sheets of special paper made using ZINK technology. After printing, the photo is simply printed and does not require waiting time for development. The image size of the Z2300 is 54x76 mm, but with or without a frame, it’s up to you. An interesting feature of the paper itself is not only that it already contains paint, but also that photos taken on the Z2300 can be stickers, they have an adhesive base. At the same time, 30 sheets can be loaded into the camera, in fact, so much is sold in one box.
Such a camera will really appeal to young people and will be relevant at parties, thanks to its catchy design and bright rainbow stripes on the body. Upon purchase, you can choose black or white body color. In our opinion, white is the most successful and looks better, but the black body is also not without its charm, in this color scheme the camera turns out to be more restrained, stricter and more elegant.
Polaroid Z340E is the flagship model among digital instant cameras. It, like the Z2300, is a digital camera with the ability to print photos, but it has many more features and settings.
Matrix type in Z340E CCD, its physical size is 1/2.33” with a resolution of 14 megapixels. The ISO range of the camera is from 100‑3200 ISO units, there is also Auto ISO and the ability to set ISO6400. The camera has an adjustable white balance, several flash modes, the ability to macro, set the timer, focus on the face and autofocus illumination. It is possible to record video with sound. Supports SD memory cards up to 32 GB and can be mounted on a tripod.
Printing photos in the Z340E is not instant, you choose what and when you print. The camera uses ZINK technology, that is, the ink is contained in the paper itself, which makes it possible to insert just pieces of special paper into the camera, rather than a large cartridge.
The design of the Polaroid Z340E is designed to be modern while retaining the recognizable lines of 60s-80s cameras. The camera is only available in stark black and features a 2.7‑inch pop-up LCD screen. Polaroid Z340E will appeal not only to young people, but also to the older generation. It is stylish, interesting and unusual. You won’t surprise anyone with an ordinary compact or an expensive DSLR, but such a camera will definitely arouse attention and interest.