No matter how sad it may sound, there is very little left until the end of summer. If you live in Moscow and are wondering what to do in the last days of August, we offer you a solution. And we invite residents of other cities to a virtual photo tour.
Until August 29, as part of the Fashion and Style in Photography 2021 festival, 9 expositions are presented at the Multimedia Art Museum.
Soviet film poster 1950–1980s
This exposition is dedicated to film posters of cult Soviet films: “Girls”, “Irony of Fate”, “Station for Two” and other masterpieces.
Each poster is a true work of art. Bright colors and images of movie characters close to the heart in an unusual incarnation do not go unnoticed.
All posters are original, the authors are well-known artists. For example, posters for the films “Striped Flight”, “Operation Y”, “Carnival Night” were created by Mikhail Kheifits, who, for his creative work, became the author of more than 200 film advertisements.
And the posters for the cult films Aibolit-66, Kin-dza-dza and Kill the Dragon were created by Leonid Bogdanov, a leading artist in the film advertising industry of the 1980s.
Industrial Italy 1920–1960s
The next exhibition was born thanks to the Italian photographer Girolamo Bombelli — for forty years he photographed the largest industrial sites in Italy. Thus, he captured the path of the country’s industrialization, as well as the formation and flourishing of the legendary brands Bassetti, Martini & Rossi, etc.
Have you ever thought that in the distant 30s of the 20th century, like this, in an unremarkable room, women of absolutely different ages sat in white aprons marked with the letter M and manually packed Martini bottles?
Pay attention to the interior: nothing superfluous. One can understand how simple and at the same time difficult the production was for the workers: there is no variety of equipment familiar to us, the production facilities look very simple, a lot depended on manual labor.
Emmy America. Crazy it right away
Honestly, it was this exposition that made me come to MAMM. And the expectations were fully justified.
Emmy America is a young Russian photographer. By the age of 24, she has already worked with Vogue and L’officiel.
If we are talking about “recognizable style”, then this can definitely be attributed to the Emmy. The photographer breaks the mold, combining commercial and artistic in his work.
The girl captures the everyday life of different time periods, embellishing or even exaggerating some elements and details. At the same time, she manages to maintain the right atmosphere and not escape reality.
Here, for example, are photographs from “the same wedding”, where the matchmaker usually collects money for a ransom, and the bride must be kidnapped at the end of the event. Older relatives do not understand what is happening, because of the amount of alcohol they drink, young people are frankly bored, and somewhere in the corner with tears in their eyes sits a girl who has faithfully and devotedly loved her fiancé since school.
With the help of certain details, photographs are transformed from the vulgar half-blurred shots of a drunk photographer that a newlywed couple could get, into shots that would grace the spread of any fashion magazine.
And this is how deliciously the photographer manages to capture the attributes of the 2000s: clear, one might even say graphic curls, a flip phone, beaded bracelets and bright nail polish.
Please note that the frames show not only models with perfect figures, but also ordinary men and women. The pictures are still stylish and atmospheric. Perhaps the photographer succeeds, thanks to the film camera, which is her indispensable tool.
It is worth visiting this exposition to understand that fashion and style are not only in perfect facial features and chiseled figures.
“There is only one goal here – to deliver entertainment”
Butlins is a chain of English holiday centers that has revolutionized the world of photo postcards. By the way, the all-inclusive option also originated here, it was invented by the founder of the network, Billy Butlin.
In 1965, he decided to update the image of his hotels and turned to the pioneer of color photography, John Haydn, who had founded his own postcard company eleven years earlier.
That’s how bright were the English postcards and with them the fourth exposition of the museum. If boogie-woogie motifs are close to your heart, then you will definitely like these shots.
The past, combined with bright colors and happy people, warms the heart — it’s nice to know that decades ago people enjoyed their holidays, blissed out and chilled with all inclusive, just like we do now in the distant Turkish or Caribbean side.
“It will be very convenient later to shoot a film,” one of the visitors remarks.
Erwin Olaf. Shanghai — Palm Springs
The Dutch photographer analyzes the problems of modern civilization — loneliness, inequality, the desire to appear, not to be.
This is perhaps the most successful exposition in terms of atmosphere. Firstly, the pictures are so detailed and colorful that sometimes it seems that we have not a photo at all, but paintings.
Secondly, most of the scenes in the pictures are very dramatic, and the atmosphere in the exhibition hall plays along with these stories: the lights are dimmed, only the works themselves are well illuminated, and some sounds come from afar, as if one of the characters in the scenes is calling us. Indeed, if we go a little further, we will stumble upon a corridor, the walls of which are decorated with video works. The heroes of the stories cry out to us: “Hear me,” “Love me,” “Hug me,” they say.
The actions of the people captured on the frames are rather restrained, but despite this, the plots, some of which are represented by several pictures, unfold before us a whole story that we can understand without words.
Grodno city cats
Photographers Natalya Bogdanovich and Sergey Pushkin took two years to work on this series.
The exposure is small, all the pictures are presented in black and white and they are very contrasting: some of them are quite difficult to see. We can say that such stories are more suitable for real connoisseurs.
“No, I’m not impressed at all,” the woman whispered into her friend’s ear.
In any case, it is worth taking a look in person and finding out if you are among these centiles and whether you like this mood.
Bill Cunningham. Fashion on catwalks and sidewalks
Very soon, the continuation of the cult TV series “Sex and the City” will hit the cinema screens. Do you remember the beauty Kerry Bradshaw with her incredible outfits? Leopard print, a fur coat complete with sandals in the height of summer and handbags of all shapes and colors — about the same atmosphere reigns in the pictures of the legendary American photographer Bill Cunningham.
Gender and age are not important here — everyone can show their individuality as they want.
This series of 150 shots is an undeniable tribute to five decades of high-end and street fashion in New York.
Frank Horvat. Bestiary
A classic of world photography and a great friend of MAMM, Frank Horvat passed away last fall at the age of 92.
The exhibition “Bestiary” is “the result of Horvat’s “romance” with digital technology, as he wrote in his essay for the exhibition.”
Perhaps to say that the pictures are really unique is to say nothing.
Many of them are filled with a dramatic story — looking at them, you realize how far we are from the animal world, that they live their own special free life, which in turn can scare a person who is absolutely not adapted to such conditions. This motif is read through some gloominess of the photographs, which frightens and delights at the same time.
However, the exposition itself does not quite correspond to this story: it is very light in the hall and, as such, no general atmosphere is created.
Eton. Gentlemen’s School
I remember a time when almost every teenager dreamed of an English boarding school: rich parents who forced you to go to a private school, a castle instead of an ordinary gray building, a strict but sophisticated uniform and a tracksuit with its snow-white polo shirts and long white knee-highs.
Surely all this was inspired by the Harry Potter films, which in the 2010s was at the peak of popularity.
Eton was founded under King Henry VI in 1440. There were only 70 students at that time. Today the school has 1290 students, 70 of them are traditionally royal scholarship holders with free tuition and full board in accordance with the will of Henry VI.
If you, like me, are a fan of the charm of British educational institutions, then you will definitely appreciate this exhibition, which captures the history of the college from the 1920s to the 1960s.
The shots are really very atmospheric and it would be great to see them in a slightly different, more stylized exposition.