DJI is the undisputed leader in the production and sale of consumer drones, occupying almost 80% of the global market. However, despite being widely recognized and dominating the market, not many consumers know that DJI’s product line is not limited to quadcopters at all. For all DJI fans and those interested in gadgets and technology, we have prepared a small overview that covers the main categories of DJI products with several of the best devices in each.
Despite a very diverse and extensive catalog, one cannot ignore the fact that DJI is best known for its drones. The name of the company is gradually becoming so popular that it is being used as a synonym for the word quadcopter (as it once happened with GoPro and action cameras). The main reason for this is that DJI makes the best consumer drones in the world. Of course, other companies also release great models, but no one does it as consistently as DJI and with the same level of innovation.
DJI Mavic Mini. Source: tvspecialists.com
From the Phantom to the Mavic, every year DJI releases models that push the boundaries of what we can imagine in consumer drones, setting the bar ever higher. Take the new Mavic Air 2, for example. In many ways, this is a real breakthrough. Building on the ground-breaking technology of the original Mavic Air and dramatically enhancing the quality of footage to meet the demands of the advanced videographer, DJI has made the Mavic Air 2 a truly unique model that is currently unrivaled by any other brand. And DJI consistently repeats such things year after year. Therefore, the company almost completely owns the market and can rightly be called the main drone manufacturer in the world.
You can read more about the new Mavic Air 2 in our review. Earlier, we looked at the Mavic Mini and the strengths and weaknesses of the second generation Mavic Pro and Zoom.
If DJI stopped making drones, it would still be one of the most important tech companies, thanks in part to its extensive gimbal/steadicam catalog.
Steadicams are motorized camera devices that allow you to stabilize video and facilitate certain cinematic movements and techniques. Steadicams come in different sizes — from folding hand-held devices to large devices attached to the operator’s body. The size of the steadicam directly depends on the type of camera and the weight that it can withstand, as well as on the methods of application.
DJI Ronin-SC. Source: dji.com
The DJI line of stubs covers the full range of different designs of this device. Smaller steadicams can be found in the Ronin‑S/SC and Osmo series, which allow you to use devices ranging in size from a smartphone to mid-range DSLRs and mirrorless cameras. While their primary function is video stabilization, the benefits of using DJI Steadicams go far beyond getting smooth handheld video. So folding steadicam for smartphones DJI Osmo Mobile 3 (review can be read here) is equipped with automatic tracking functions (tracking), the ability to shoot hyperlapses and time-lapses, and also has convenient control both by physical buttons on the device itself and through a special application.
DJI Ronin 2. Source: newatlas.com
At the other end of the spectrum, larger professional systems like the Ronin 2 offer smart design, effective stabilization, versatility and the ability to mount heavy cameras and accessories, making them a critical tool for professional filmmaking. This type of stabilizer can be attached to the hood of a car to capture a high-speed chase, or by attaching a camera with a cable to capture an aerial view, etc., and this material will be perfectly stabilized. Because they are designed for professional production, these larger steadicams also have a much higher carrying capacity. For example, Ronin 2 can support cameras and accessories with a total weight of up to 13.6 kg.
In hindsight, DJI’s decision to develop its own action camera seems pretty logical. The company’s success in the drone market and experience in developing essential features for action cameras, such as video stabilization or a rugged housing, meant that DJI already had almost all the necessary tools to build a quality action camera.
Osmo Action is DJI’s first classic action camera. But despite being a first generation device, the Osmo Action is as technologically advanced as anything you can find on the market right now.
DJI Osmo Action. Source: itigic.com
With a 1/2.3‑inch CMOS sensor, the camera can shoot 4K video at 60 fps, equipped with an electronic stabilization system, and allows you to get a super smooth picture. Osmo Action has already managed to gain some popularity among action photographers and travel bloggers, seriously competing with the traditionally dominant GoPro in this area (DJI Osmo Action review and comparison with GoPro Hero 7 Black can be found here).
It’s also worth mentioning that DJI has another product close to the action camera category, the Osmo Pocket. Osmo Pocket is a pocket steadicam with an integrated camera that combines a number of advantages of a traditional action camera and a handheld stub.
DJI Osmo Pocket. Source: xiaomist.com
It is steadicams that remain the gold standard in terms of video stabilization in any lighting conditions, outperforming both electronic stabilization of action cameras and smartphones and optical stabilization in compact camera lenses in terms of efficiency. And thanks to the built-in motors, the stabilizer allows you to create some cinematic effects (for example, motion lapse, panorama and time lapse). As with a number of new DJI steadicams, the Osmo Pocket features the ActiveTrack active object tracking system. The miniature camera allows you to shoot 4K video at 60 fps and take 12-megapixel photos.
With an extensive catalog and continuous introduction of new innovative products, DJI is likely to maintain its dominant position in the market in the coming years. The company’s new product lines, such as action cameras and robotics, look very promising, but in more traditional industries such as drones and steadicams, the Chinese manufacturer does not seem to be slowing down.
If you have questions about DJI products, we are happy to answer them in the comments. We will also be happy if you share your experience of using the company’s devices.
* when preparing the article, materials from the resources bhphotovideo.com and onfoto.ru were used.